Short Description: Out Media assets and team of Marketing experts can help Morpho with Brand awareness leveraging 2.5B Impressions a month and 5-15 Million weekly listeners on the biggest X (Twitter) space in the world hosted on the account @MarioNawfal, user acquisition and positioning organically with our unique “show” approach that highlights the value of projects and positions key project representative in front of vast audience.
Full proposal can be found in the attached file 
About Us: IBC, a prominent consulting agency turned incubator/accelerator/investor since 2017, has been a key player behind over 250 major projects. With strong partnerships with top-tier VCs and direct ties to leading exchanges/launchpads, IBC, led by respected founder Mario Nawfal, has significant influence in the industry. Nawfal, a widely respected figure in both crypto and business, hosts The Roundtable, the largest Twitter space with millions of weekly listeners, featuring notable guests like Elon Musk, Hunter Biden, and other influential figures.
Problem: We want to educate the community about what Morpho, boost brand awareness, and get more users to visit the website while the market is on the rise. Our plan is to take advantage of the market momentum and attract as many new users as possible using organic approach.
Milestones:
- Input phase or preparation for the actual work For the X spaces:
a. Gather detailed information about Morpho’s goals, target audience, and key messaging.
b. Logo Positioning on Website: Collaborate with Morpho to obtain the logo and any specific guidelines for its positioning on our website.
c. Twitter Space Planning: Work with the client to identify preferred dates and topics for the private Twitter Spaces on both Mario and Roundtable accounts. Decide on the topic and targeted speakers to invite.
d. Speaker outreach and preparing structure/preliminary agenda.
e. Call between Hosts and Morpho team to best understand how to represent them
f. Event Shoutouts and Mentions: Coordinate with the client to compile essential information for shoutouts during events, ensuring alignment with the overall messaging strategy and CTA. (call to action)
g. Twitter Account Tweets: Aligning with Morpho for the standalone tweets from the IBC-owned accounts, ensuring they align with the brand and campaign messaging.
h. Social Media Outreach Strategy: Develop a comprehensive plan for the mass-scale, intent-based outreach strategy. This includes identifying target groups, crafting compelling messages, and obtaining client approval.
- Output phase or actual work phase for the X spaces:
a. Logo Placement on Website: Implement the agreed-upon logo positioning on our website and ensure it meets the client’s satisfaction.
b. Private Twitter Spaces:Host the agreed-upon number of private Twitter Spaces on both Mario and Roundtable accounts, ensuring no other sponsors are involved as specified as well as Youtube
c. Shoutouts and Mentions: Execute the planned shoutouts during events, making sure they align with the messaging strategy. Additionally, mention the project during relevant Twitter Spaces without direct participation.
e. Standalone Tweets: Post the dedicated tweets from the IBC-owned account, adhering to the established schedule and obtaining any necessary feedback for adjustments.
f. Social Media Outreach: Throughout both phases, maintain open communication with the client, providing regular updates, and making adjustments as needed based on client feedback and emerging trends.
- Closing phase:
a. Sign offs - conclude the project activities
b. Deliverables - work on the project deliverables
c. Final report - compile a series of metrics to display how successful the project was and lessons learned
d. Launch/publish/hand over the finished project
e. Closing the project - communicating with the stakeholders and providing the Final report
Basic Timeline:
Preparation & Setup: 1-2 Weeks
Implementation: 1 Month to 3 Months
KPIs to expect from the spaces:
-Spotlight space on Mario’s Twitter account (per one space): Minimum Impressions for Pinned Space Tweet: The Contractor shall strive to achieve a minimum of 400,000 impressions for the pinned space tweet during the specified duration. Minimum Impressions for Sponsor Tweet: The Contractor shall endeavor to achieve a minimum of 180,000 impressions for the sponsor tweet during the specified duration. Minimum Live Listeners: The Contractor shall aim to attract a minimum of 4,000 live listeners during the live session. Minimum Replays/Total Listeners within the Week: The Contractor shall work towards a minimum of 240,000 replays or total listeners within the week following the live session. Website Visits Generated from Tweet Link: The Contractor shall target a minimum of 1,800 website visits generated from the link attached in the tweet.
- Spotlight space on The Roundtable’s Twitter account (per one space): Minimum Impressions for Pinned Space Tweet: The Contractor shall strive to achieve a minimum of 200,000 impressions for the pinned space tweet during the specified duration. Minimum Impressions for Sponsor Tweet: The Contractor shall endeavor to achieve a minimum of 90,000 impressions for the sponsor tweet during the specified duration. Minimum Live Listeners: The Contractor shall aim to attract a minimum of 2,500 live listeners during the live session. Minimum Replays/Total Listeners within the Week: The Contractor shall work towards a minimum of 55,000 replays or total listeners within the week following the live session. Website Visits Generated from Tweet Link: The Contractor shall target a minimum of 800 website visits generated from the link attached in the tweet.
Morpho acknowledges that these minimum targets are goals, and actual results may vary based on factors such as audience engagement, market conditions, and other variables. The Contractor will make reasonable efforts to achieve or exceed these targets, but no specific outcomes are guaranteed.
Reporting:
-The IBC team will be responding to Morpho in less than 24h
-Clear line of communication in a Group or e-mail chain whatever means of communication Morpho prefers
-Explicit report once each month is done
Team:
Team member: Bob Wazneh
Email: bob@ibcgroup.io
Position: General Manager / Partner / Fund Manager
Team member: Mona Bourges
Email: mona.b@ibcgroup.io
Position: Operation Manager
Team member: Nedyalko Nedyalkov
Email: nedyalko.n@ibcgroup.io
Position: Head of Partnerships
Why Morpho?
Morpho has been on our radar for quit a long time, we’ve been keeping up with your accomplishments and are looking forward to working together
IBC - Roundtable Sponsorship - Morpho.pdf (4.1 MB)